The majority of the global workforce is deskless. In fact 80% of workers or 2.7 billion people don’t sit at a desk. Shockingly only about 1% of new technology has been developed to serve this large group of people. Most of the existing employee communication platforms were developed by people sitting behind a desk for other people sitting behind a desk. This has left millions of deskless workers disconnected from their organizations and their employers frustrated with inefficient company communications.
Industries with large numbers of hourly employees, such as restaurants, retail, or manufacturing, often rely on the local managers or supervisors to communicate necessary information to the employees through some combination of emails and text messages or random posters around the break room. The information the deskless employees receive is very limited and leaves millions of workers feeling disconnected. To fill this huge gap, about 56% of deskless employees are using their own technology to communicate. However, this is not only an unsafe way of sharing company information, but also a very ineffective way of communicating.
Let’s dive into the top 3 reasons why companies with deskless employees must start investing in better communication technology in order to stay competitive.
1. Your Brand Depends on Good Company Communication
The hourly workers are often the face of the company, representing the brand each day through direct interactions with customers. Their knowledge of the company and the products or services it provides affects the company’s bottom line each day.
A company’s ability to clearly communicate and deliver its branding through their employees is one of the most powerful assets it can have. Anyone can dream up creative slogans and claim to be service focused, have the best quality ingredients, or on-time delivery. But it’s companies whose employees embody these qualities through their daily actions that are the most successful.
If your employees are not well informed and trained, they will have no idea what your company is about and the goals you have. Not only that, but employees who are cut off from company communication, are disengaged and lack the motivation to consistently deliver the highest quality of service. If your employees are disengaged, they will not be motivated to deliver that great customer service, ensure that your ingredients are always fresh, or try to deliver on time every time. You may instead end up with employees who lash out at customers, deliver wilted lettuce wraps, and don’t care if the deliveries are consistently late.
Front line workers are usually the lowest paid employees, with access to the least amount of benefits or technology, yet their jobs require the most skills and patience to deal with repetitive tasks and difficult customer interactions. Helping them stay connected through better company communication can make an enormous positive impact on their employee experience and the success of the business overall. 96% of deskless employees have reported that they want better communication technology and will welcome this much needed change.
2. You Must Provide Better Onboarding and Training Experiences
Hourly workers are frequently onboarded in a rush with little time spent on covering even the basic information. As they start their first day on the job, you want them to feel confident and comfortable with representing your company and feel valued as part of the team. Not only that, but you also want to make sure the necessary policies and procedures are followed and your new employees don’t pose a high risk when it comes to safety and security standards. A study by Emergence reports that 91% of deskless employees want better tech for onboarding and training and 88% want better tech for HR benefits.
Imagine that the required training and onboarding documents could actually be made available to every employee through a mobile app. Your local managers would no longer have to struggle with finding the time and space to train their employees. Employees could easily access this information from the comfort of their own mobile device and easily refer to it whenever they need to refresh their memory on things they may have forgotten or missed the first time around.
Your employees will feel more confident, more engaged and deliver a much better quality of service than before. A workforce that’s well-trained is less likely to make mistakes and as a result your business will see less defects in workmanship and less accidents. A study done by Gallup reports that engaged employees have 64% less safety related accidents and companies see 41% less quality defects.
3. Increase Employee Engagement for Better Business Success
There is an urgent need and a great opportunity for companies with deskless workers to increase their employee engagement and performance by offering better employee communication. With the availability of employee communication platforms, such as Payactiv Connect, companies can meet their employees where they already are—on their mobile phones.
Workers already use the Payactiv app daily for their financial management needs. They are checking their daily accessible earned wage balance several times a day. They are accessing their earned wages on-demand, using the budgeting and savings tools, accessing discounts for daily necessities such as gas or prescription medications. Adding employee communication to an employee financial wellness platform is the perfect way to ensure that you not only include all employees in company communications, but that they will actually be reading and engaging with it on a regular basis.
Employee engagement is one of those company metrics that may seem as elusive as a rainbow unicorn, especially when it comes to deskless employees. As elusive as it may seem, if a company is able to make any sort of improvement in employee engagement, it has been proven to have a positive impact on a multitude of other business KPIs. Most of these are really important and the inability to make improvements in them has been plaguing company boardrooms year after year.
A 2020 Gallup research study found that engaged employees had much better results across a multitude of important business metrics:
If you were thinking about improving your company communications with hourly deskless workers, now is the perfect time to try something new. After a rough couple of years dealing with a global pandemic with massive layoffs, workers are reassessing their work environments and looking for employers who show evidence of investing in their needs. They no longer want to be labeled “essential” if they are not treated as such.
Deskless workers want to be included in company communication and access to information, training materials, opportunities and a way to connect with their workers. The new generation of these workers want to feel like a valued part of the team and be recognized for a job well done. They also want more meaningful working environments that invest in employee wellness, company events, and fun activities.
All this is now made possible and easily accessible through the Payactiv Connect platform. A simple way to provide company announcements, group and individual messaging with deskless employees.
To learn more about Payactiv Connect, contact us to schedule a demo.
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