Urban Outfitters recognized a challenge their workforce was facing. Many staff members faced a harsh reality: with the rising cost of living, essentials like bus fare, subway or gas money became daily obstacles, making it difficult to get to work and manage everyday expenses.
Urban Outfitters previously offered small employee loans to help bridge these gaps, but as the amount of requests for payday advances grew, they wanted to look into a more scalable and sustainable solution. The team decided to look into financial wellness solutions, particularly Earned Wage Access (EWA). With EWA, they saw a way to address these critical needs directly and empower their team members to access funds for transportation, childcare, food, and other essentials.
Urban Outfitters needed to deal with the growing payday advance requests, but finding a solution that was easily integrated was a challenge. Payactiv proved to be the perfect fit, thanks to its pre-built integration with Urban Outfitters’ HCM software, eliminating concerns about integration, complicated setup, or data accuracy.
Another winning feature? Unlike other EWA providers that require paychecks to be rerouted through different accounts, Payactiv allows employees to keep their current direct deposit setup. This flexibility helps avoid disruptions in payroll processes and ensures a smoother user experience for employees.
We didn’t have to concern ourselves with building file feeds or worrying about data accuracy. Payactiv’s seamless integration with UKG made it an easy choice for us.”
Jeff DeVault, Senior Director, HRIS & Payroll at Urban Outfitters.
Urban Outfitters’ payroll team is impressively lean, with just three people responsible for paying over 20,000 employees every two weeks. They were initially concerned about the potential burden of implementing and maintaining a new service. However, thanks to Payactiv’s seamless integration with UKG, the process was straightforward from start to finish.
Urban Outfitters ensured that every new hire received information about Payactiv during the onboarding process. Posters were placed in all 700+ stores, and Payactiv’s user-friendly setup allowed employees to scan a QR code, sign up, and start using the service within minutes—without burdening the payroll team.
It was such an easy lift for our team to get up and running. We pay 20,000+ employees biweekly with just three payroll staff members. And Payactiv has not put anything additional on our plate to maintain.”
Melanie Ryan Payroll Manager at Urban Outfitters
Since implementing Payactiv, Urban Outfitters has seen impressive engagement, with employees actively using the service to manage essential financial needs—especially during high-demand periods like the holiday season. This high adoption speaks to the necessity of EWA as a crucial support for many team members.
Beyond providing timely access to earned wages, Urban Outfitters found that employees also took advantage of Payactiv’s broader benefits— such as discounts on transportation, entertainment, and healthcare essentials. With cost of living rising, these additional perks have made a tangible impact on employees’ day-to-day lives, helping them stretch their paychecks further. This holistic approach to financial wellness has been essential for Urban Outfitters as they aim to better support their workforce’s well-being.
Not putting another player in there for direct deposit was really important to us. One of the competitors of Payactiv wants full net pay. And I just felt that would create a lot of issues for our employees.”
Jeff DeVault Senior Director, HRIS & Payroll at Urban Outfitters
© 2025 Payactiv, Inc. All Rights Reserved
24 hour support: 1 (877) 937-6966 | [email protected]
* The Payactiv Visa Prepaid Card and the Payactiv Visa Payroll Card are issued by Central Bank of Kansas City, Member FDIC, pursuant to a license from Visa U.S.A. Inc. Certain fees, terms, and conditions are associated with the approval, maintenance, and use of the Card. You should consult your Cardholder Agreement and the Fee Schedule at payactiv.com/card411. If you have questions regarding the Card or such fees, terms, and conditions, you can contact us toll-free at 1-877-747-5862, 24 hours a day, 7 days a week.
** Central Bank of Kansas City does not administer, nor is liable for earned wage access.
Payactiv holds earned wage access services (EWA) license number 2591928EWA with the Wisconsin Department of Financial Institutions.
Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc., registered in the U.S. and other countries.
Google Play and the Google Play logo are trademarks of Google LLC.
Galaxy Store and the Galaxy Store logo are registered trademarks of Samsung Electronics Co., Ltd.