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This page is set up to give you the latest information on what’s happening in the hiring market right now, with a focus on trends and challenges faced by the hospitality industry. We have compiled the latest stats, arming you with all the data you need to make informed decisions when looking at your seasonal hiring plan.
In this unprecedentedly competitive market, employees are searching for connection and recognition. Now is the time to consider a benefit that incentivizes your employees and creates a stronger, healthier, and more engaged workforce.
When polled, more than half of U.S. hospitality workers said they wouldn’t go back to their old jobs and over a third aren’t even considering reentering the industry, according to a survey that underscores hiring challenges for restaurants, bars and hotels.
Here are some of the reasons why:
Business travel is forecasted to go down by 85% compared to 2019 through April 2021. (AHLA, 2021)
56% of consumers say they expect to travel for leisure despite the threat of COVID-19. This is roughly the same percentage as in an average year. (AHLA, 2021)
Business travel—the largest source of hotel revenue—is down 85% and is not expected to begin its slow return until the second half of this year. Full recovery is not expected until 2024.
Great companies are built by people who never stop thinking about ways to improve the business.
- J. Willard “Bill” Marriott
There really isn’t much room for telecommuting or other forms of digital distancing in the hotel industry. But, that doesn’t mean the hospitality industry can’t attract and engage young workers by modernizing its communications strategy.
Many hotels don’t communicate with their frontline workforce via mobile devices, said Joshua Ostrega, chief customer officer at WorkJam, an employee engagement app used by the hospitality industry. “Some are still using bulletin boards in a breakroom to share information with their frontline team.”
“This means using digital messages, social media-like communication, and applications that workers can access from their mobile devices,” Ostrega said. “Using mobile technology, hospitality brands can seamlessly engage with their employees on topics such as scheduling, task management and training. Additionally, consistent interactions between hotel management and team members via a digital workplace platform can be foundational in helping young workers continue their career progression.”
As the world reopens, the hospitality landscape is likely to show some of the same problems that the industry has long struggled with—low wages and high turnover, a lack of diversity in the higher ranks, and the need to recruit and retain capable talent. But some businesses have found ways to reinvent themselves, including some ways that present new opportunities.
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